Whether you are a professional social media marketer, a newbie just entered the world of social media marketing, or a business owner working on leveraging your brand awareness through multiple social media platforms, it’s necessary for you to know about the both most popular and underrated social media sites.
When it comes to the world’s top social media sites, we usually babble a handful of such platforms including Facebook, Twitter, Instagram, Snapchat, etc. Utilizing these mediums to connect with more people and increase brand awareness will be undoubtedly great but you must not underestimate the rest ones.
Today we are going to discuss such top 10 underrated social media sites and I am sure this featured list will help you exploring and expanding your social reach. Best of all, you can do this from your comfort zone at the same time by using a quality social media managing tool such as Hootsuite, Buffer, CoSchedule, Social Pilot and the list goes on.
Let’s start the list:
Pinterest isn’t only for mom bloggers, as many people think. This social media platform can do wonders if utilized correctly. Pinterest lets its users showcase their services/products, build links, and boost their brand value in a comparatively more easy and effective way.
Link your website with your each and every Pinterest post and get more clicks and traffic. Pinterest is a more visual-centric social sharing platform which means you will need to create high-quality images, GIFs, videos, etc to get more attention. Create a Pinterest board according to your interest and expertise and start sharing your work. If possible make sure it must be in the form of infographics.
Best tips to make more from Pinterest:
- Always post original content
- Share fellow Pinterest user’s content
- Increase followers
- Include keywords in posts
- Introduce Pinterest sharing widgets into your website
Another underrated social sharing site and the name is Tumblr but this platform is more than that. Tumblr is a social media platform as well as a micro-blogging website. Share text, blog-posts, links, videos, photos, audios, infographics, and many more with just a few clicks of the mouse.
When it comes to variant and category, Tumblr is a category rich social media site and an individual can share multi-genre content, from cat photos to blogging and from DIY tips to technology news. Write content on Tumblr and share if you don’t own any website in just a few simple steps.
Best tips to make more from Tumblr:
- Choose the correct post format according to your content
- Include tags
- Use original/copyright-free images
- Make sure to post regularly
Quora is quite different and basically, it isn’t a social media site where you can post your photos and selfie and photos to get likes and comments on it. Quora is comparatively a serious game and delivers the best results of your content marketing efforts. The possibilities are infinite but the marketing power of Quora is often goes underestimated and unrecognized.
This social platform will never let you paste link and move, you have to share knowledge according to your expertise to achieve the best expected results. Amazingly, Quora can bring your website on the first page of search results which you may not achieve by optimizing your website for search engines.
Establish yourself as an expert and boost your credibility by providing worthy answers to your readers. Once you get recognized by the mass on Quora you can easily build your website/brand identity. Better influence and engagement will lead to more readers and more organic traffic.
Tips for better utilization of Quora:
- Be unique and different from the leak
- Engage more
- Ask better questions as well as provide the best possible and well-researched answers
- Build your presence
- Never, ever do too much self-promotion
- Follow the Quora’s guidelines and rules seriously
YouTube has grown drastically over the years and it has become 2nd most preferred search engine after Google. Tons of visual content gets streamed over YouTube every single day and can skyrocket your content marketing efforts. Create your own YouTube channel and start sharing useful and worthy content.
Make a great effort to grow your channel buy increasing subscribers and providing well researched useful videos and slideshows. YouTube is a family of 1.9 billion members and if you can get engaged with even 5% of them, which will be a great achievement.
Things to do make more from YouTube:
- Use keyword-rich titles
- Include tags
- Create eye-catchy thumbnails
- Create a categorized playlist
Facebook is one of the world’s most downloaded social media app but we aren’t going to mention it here. The Facebook messenger could be proved a killer tool in order to engage with your readers and visitors. The best thing about this social app is that it comes with a chatbot that can be easily integrated into your website.
If it’s all about networking and communication, nothing could be better than the Facebook messenger. Integrating chatbots into your website will help you grow your community and creating a better service experience for your customers and visitors.
Whenever customers/visitors get help form a particular brand, they feel valued and return to that business in the future. Messenger can undoubtedly help you cultivating a mass of loyal customers without putting too much effort. The best thing about this underrated social media site is that it can be easily integrated into a website by using a simple plugin, nothing more.
Minds are much more professional than other social media breeds. If you are in a business of tech, SEO, blogging, or other relevant niche, Minds can help you a lot in making more from your content marketing strategies. Minds aren’t identical to other social networking sites such as Facebook and Twitter, it is unique and more business-oriented.
This social sharing platform provides more control to your content and helps you build trust between your target audience and brand more efficiently. It is great to get benefitted from the top social media sites when it comes to content promotion but at the same time, you must not avoid other sources including Minds.
Reddit is one of the top websites worldwide and comes approximately at the 11th rank in its parent country, the USA. Reddit is considering as the origin of memetic content which was something unique and high engaging format a couple of years back. Humor can be proved a killer weapon to spread your message to larger demography and nothing can do it better than Reddit.
Getting featured on the first page of Reddit search results is like achieving huge SEO success. The best thing about Reddit is that it has a community base of million+ people and can help you amplify your message in a fraction of minutes.
How to use Reddit at its best:
- Target specific and niche related subreddits
- Post quality content
- Avoid being boring more, add humor and make your content more interesting
- Share fellow user’s posts often
- Choose the best time of posting
GuestCrew can allow you to paste the link and share content but it is more than that. If you are in a marketing and promotion business then GuestCrew can help you in magnifying your message. This social networking site is a huge community of professional bloggers and internet marketers.
GuestCrew provides a great platform for its users to get their voices heard by the mass. Integrate your Twitter account with GuestCrew and share your blog-posts, texts, images, and links to the other users as well as your Twitter followers at the same time. When it comes to the top online influencer marketing platforms, GuestCrew always gets featured on that particular list.
The visibility and reach of your content drastically improve and your social posts get more exposure in less time with GuestCrew. The best thing about this platform is that it also provides worthy stats and report so that you can make strategies accordingly.
LinkedIn is considered one of the best job hunting platforms but there are a lot of things that can be done via using this social media site other than creating a professional account, adding your expertise and qualification, and asking for a job all the time.
If you do internet marketing then LinkedIn can help you get more exposure to your products and services. This site makes it possible to get connected with likeminded people in comparatively less time. Write your blog post on LinkedIn or share your website’s content with the other users and explore the new possibilities of your content reach.
Flickr is truly isn’t a social media platform but can influence your content marketing strategies a lot. An image speaks louder than texts and Flickr can help you boost your brand’s online presence using visual content. Most of the bloggers and internet marketers think that Flickr is only a collection of high-quality images but undoubtedly it’s more than that.
Flickr offers multi-genre and topic-based high-quality visuals as well as a well-integrated discussion group. That discussion group can help you reach your target audience. The discussion group helps its users to engage and foster more with the Flickr community in less effort and time.
We are getting addicted to social media sites and people spend a lot of hours posting their images, feelings, ideas, and many more on multiple platforms. Social networking websites help us in connecting with people living even thousands of miles away which weren’t possible a few years back.
No matter if you give a few hours or ¼ day to social media, the only thing matters if you are getting the best outcomes of your efforts and your time or not. If you are just procrastinating on social media, buddy you are wasting your time and resources. Make yourself productive to utilize these social media sites at their best no matter if you think they are best or underrated.